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Elevate The View. Elevate The Result.

Tailored consulting that sharpens perspective, uncovers hidden insights, challenges convention, and accelerates performance.

Our business is helping great organizations grow, prosper and avoid marketing and advertising mistakes.

Ask yourself
Are your internal or external marketing teams contracting campaigns before uncovering the information required to ensure their success?
Internal Teams
In-house teams are often constrained by limited time, incomplete information, and aggressive deadlines. These pressures push execution forward before the critical research and insight needed to reduce risk and improve outcomes are fully understood.
External Teams
Most marketing and advertising agencies rely on standardized campaign execution models. While efficient, these systems often prioritize speed and margin over the deeper work required to identify and mitigate marketing risk before launch.
The Bottom Line
Even strong salesmanship and good intentions cannot overcome the reality that roughly half of marketing and advertising initiatives fail. Without deeper insight upfront, execution alone is not enough.

Our approach is versatile, agile and focused, delivering astonishing results.

Evaluations
Existing and past growth campaigns often benefit from an independent, third-party evaluation to identify what worked, what didn’t, and what was missing. Each evaluation is tailored to the specific priorities and decision-making needs of an organization’s leadership team.
Forecasts
Using historical performance data from comparable business categories, our Structured Analytics system forecasts expected campaign performance—providing early insight into viability, risk, and potential return before resources are committed.
Supervision
Growth campaigns are typically managed internally while relying on external service providers for execution. Our supervisory oversight adds a critical layer of monitoring to identify risks, inefficiencies, and blind spots that internal teams and outside vendors often overlook.
Fractional Management
For high-stakes initiatives, organizations may require experienced leadership without a full-time commitment. We provide fractional management support, assuming tailored leadership roles essential to guiding complex efforts toward successful outcomes.

Our people are selectively chosen from multiple disciplines delivering cost-efficient and impactful expertise.

Leadership
Benjamin Scardello serves as the primary point of contact and personally leads all engagements. With over 40 years of experience spanning business development, marketing, management, and innovative strategy, he brings consistent senior-level insight to every client relationship.
Specialists
While many consulting firms rely on teams of trained contributors, we engage a curated network of specialists recognized as leaders in their respective fields. This approach replaces generalist execution with deep, domain-specific expertise.
Analytics
Data collection, statistical analysis, and the practical application of findings are foundational to effective growth and scale. Analytics is not a supporting function—it is an integrated component of every consulting engagement.
AI Administration
Artificial intelligence is reshaping business at every level, yet effective application remains uneven. We incorporate AI administration across all services to ensure these tools are applied strategically, responsibly, and in direct service of performance outcomes

Our resources are expansive and essential to the clients' goals and objectives,

Innovation & Creativity
Benjamin Scardello serves as the primary point of contact and personally leads all engagements. With more than 40 years of experience in business development, marketing, management, and creative strategy, innovation is applied with discipline and consistency across every client engagement.
Predictable Marketing Performance
Most consulting agencies rely on teams of trained contributors and repeatable execution models. We engage a select group of expert specialists—recognized leaders in their fields—bringing deeper insight and accountability to every initiative, with performance as the primary objective.
Systems Development
Reliable growth requires systems, not tactics. We design and apply structured systems grounded in data collection, statistical analysis, and the practical use of insights to support informed planning, scalability, and sustained performance.
Collaborative Supervision
Modern marketing depends on coordination across internal teams, external partners, and emerging technologies. We provide collaborative oversight—including AI administration—to ensure tools, talent, and execution remain aligned, effective, and focused on measurable outcomes.

First contact includes an overview of services, and an objective look at the use of AI for marketing campaigns.

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